Readings on Framing & Messaging
Framing Brief: The Problem with Obesity
Meta Messaging: Framing your Case and Reinforcing your Allies
Excerpt from Framing For Activists: Building Movements By Talking Strategy by Charlotte Ryan and Bill Gamson
Media Planning
Media Guide for Grassroots Speakers by Carol Rissman and Charlotte Ryan
News Analysis
Obesity Crisis or Soda Scapegoat? The Debate Over Selling Soda in Schools, analyzes news coverage of the first soda sales bans in schools (Oakland and Los Angeles Unified School Districts) and finds that by acknowledging the complexity of the obesity crises, supporters of the soda sales bans may be undermining their own arguments